Cross-Promotional Intentions Work
Thinking outside of the normal way to do things work really well for us. For example, we donate pieces from our collection to a couple of women shelters in San Diego. We have teamed up with a couple of charities in Los Angeles where we donate jewelry to women who are Cancer survivors and we have donated a percentage of our sales at several charity events. Finding what you are passionate about, besides your business, will help drive your ideas in the right cross-promotional path leading to long term relationships, which is what our businesses are all about.