Content is what makes the web an exciting place to be and why people generally visit your website. It’s what encourages people to follow you on social media and it’s what eventually turns your visitors into fans rather than just followers.
Your social media strategy should largely be about sharing content. That means directly posting images, videos and text to your social media accounts but it also means posting to your blog or website and then sharing that on social media.
But this strategy will only work so long as the content you are providing is top quality and highly engaging. So now the question is: how do you ensure that this is the case?